Vision & Mission

Vision

To be the leading South African steel distributor and processor offering a 'one-stop' service to the entire spectrum of steel end users through integrating merchanting and our world class service centers.

Mission

To remain the supplier of choice in the markets we serve by:
Understanding our customer's real needs;
Providing the products and services that meet these needs better than anyone else;
Asking our customers to pay a fair price for the service we render and the extra value we add;
Maintaining a relationship with the steel mills to our mutual advantage;
Finding opportunities for growth by appropriately leveraging our market leadership position;
Working harder and smarter to maintain our competitive edge;
Developing employees through ongoing challenges and training;
Being a responsible employer and corporate citizen;